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Downloadable 2018 Media Kit (2 MB PDF)
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2018 Media Kit
Capture the vigorous buying power of upscale women in the Triangle
Original
Every article is written by our team of Triangle women
Social
Talk of the town on social media, including Facebook, Twitter, Pinterest, Instagram and LinkedIn
Established
Longest-running women's magazine in the Carolinas
Colorful
Striking design on every page
Timely
Up-to-the-minute on social media and carolinawoman.com
Reliable
Trusted source on fashion, beauty, home, cuisine, money, career, health and more must-know topics
Local
Owned and edited by Triangle women since 1993
Loved
100,000 readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Research Triangle Park and Wake Forest
Our readers are sAVVY
Influential
90% make all the important purchasing decisions for their households
Educated
97% attended college
Successful
86% are professionals
Dynamic
81% are ages 25 to 54
Loyal
75% frequently purchase products and
services from ads seen in Carolina Woman
Cultured
79% bought events tickets in the past year
Self-reliant
72% are homeowners
Affluent
70% have a household income over $90,000 and 43% over $120,000
Radiant
80% invest in services that improve their image
Advertisers rave
“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny Garrett McLaurin, Owner, JG McLaurin, Goldsmith
“I took my first Carolina Woman ad in May 1993. I’m still taking them because I get an overwhelming response. There is no better way to reach women in this area.”
— James Kennedy, Owner, Kennedy Antiques
“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, Attorney, Stanback Law Firm
“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head.”
— Catherine Mills, Owner, New Horizons
Expertise
Our founder and editor has a world of experience and a local perspective
In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!
I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.
A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.
In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.
The News & Observer offered me a job. But I turned it down for two reasons.
First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")
Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.
Debra Simon, Editor & Publisher
Calendar
A year of fabulous, fresh topics blend with interactive content on vibrant pages
JANUARY/FEBRUARY Writing Contest winners American Dance Festival |
Photo Contest advertised SEPTEMBER/OCTOBERFall Fashion Centerfest
Photo Contest winners Activate Good's Couture for a Cause |
Events in italics = Magazines are distributed at these Carolina Woman-sponsored events
Circulation
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25,000 copies are distributed everywhere in the Triangle
Shared among friends, resulting in 100,000 avid readers each month
Well-stocked at places women frequent — restaurants, shops, medical offices, libraries, gyms, universities and more
Delivered by private carrier to 500 high-traffic locations all over the Triangle
Tucked inside our signature-blue newspaper boxes and racks
Handed out at celebrated events
Kept by 50% of readers for a month or more |
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Purchasing Power
Our readers enjoy high disposable incomes
An independent auditor used the most thorough methodology to know how many readers plan to purchase the following products and services during the next year
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Reach
Our community partners in supporting women of the Triangle
Artsplosure
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PRINT Ad Sizes
Camera-ready Requirements
All ads must be submitted through e-mail in PDF format Acrobat version 4.0 or higher.
Before converting to PDF format make sure:
• ALL IMAGES are 300 DPI
• Color images are CMYK or Grayscale, NO SPOT COLOR
• All fonts are embedded, subset below 100%
PDF pre-press requirements:
• No built black (All black MUST be 0% C, 0% M, 0% Y, 100% K)
• No RGB color and no Spot color
• Minimum size for knockout or color type is 14 pt. (San-serif fonts register better than serif.)
• No images under 1-inch wide
• Minimum 1 pt. border
• Color borders must be more than 4 pt.
• No crop or registration marks
Camera-ready ads must be designed in the latest graphics software, such as InDesign, Illustrator or Photoshop.
Ads designed in Microsoft Word, Works, Publisher, Word Perfect, PowerPoint or PageMaker are not accepted.
Website
Your eye-catching ad on carolinawoman.com
is a powerful link to Triangle women
The web ad sizes are:
| Unit | Location | Dimensions (in pixels) |
| Feature Box | Home page | 910 x 295 |
| Exclusive Box | Home page | 295 x 150 |
| Extra Large Box | Interior pages, right side | 300 x 300 |
| Large Box | Interior pages, right side | 300 x 200 |
| Medium Box | Interior pages, right side | 300 x 150 |
| Logo Box | Interior pages, right side | 140 x 75 |
Featured box and exclusive boxes run on home page. Placement of other ads is randomly generated.
E-mail your ad (in .gif or .jpg format) to ads@carolinawoman.com with target URL.
Wellness Focus
Featured health articles
JANUARY/FEBRUARY Wellness
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READER SURVEY RESULTS
- Body section is the most popular
- Healthcare ads most interesting