About Carolina Woman

Carolina Woman, the largest and longest-running women's magazine in the Carolinas, is a celebrated lifestyle publication that was launched in 1993.


Its readership includes 100,000 upscale, professional women in the high-tech Research Triangle area, a region covering Raleigh, Durham, Cary and Chapel Hill, with a population of almost 2 million.


Carolina Woman's publisher is Debra Simon, a writer and editor whose work has appeared in The Wall Street Journal, Seventeen Magazine, Adweek, Reuters, The Miami Herald, The Hartford Courant and The Financial Times.


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Behind the Pages

In the Driver's Seat

"Nothing behind me, everything ahead of me, as is ever so on the road."
—Jack Kerouac, "On the Road"


The most excellent adventure is waking up early on a summer morning, jumping in the car, hitting the gas and speeding away. Wind blowing in my hair, tunes blaring on the radio, bare feet resting on the dash. Ah, nirvana!
Turns out, I have to plan for that kind of freedom.


Wanderlust isn't wonderful when all the hotels are sold out, there's nothing to eat but Chicken McNuggets and–surprise!– the museum's closed on Mondays.


Here are road-trip tips I've picked up along the way:


Coordinate with travel buddies. Having a seatmate is like having a roommate, except this one lives just inches away. Kick ideas around before you put the pedal to the metal. What does each person want to see and do? Agree on expectations to steer away from tension and ruffled feelings.


Prepare your vehicle. Clean it out. Schedule a maintenance check, making sure the spare tire's in working order. Gas up before you go, and avoid dropping below a quarter tank once you've hit the road.


Stash an emergency kit. My trunk holds an LED flashlight with extra batteries, flares, a first-aid kit, jumper cables, a whistle, a blanket, bottled water, a beach towel and paper towels.


Sign up for roadside assistance. Stranded on the side of the highway with a flat tire? Bet you're glad you joined AAA!


Map out a route. Detours and spontaneous stops are par for the course, but it's smart to start with a plan.


Use E-ZPass. The toll-collecting transponder operates in 16 states, as far south as North Carolina, as far north as Maine and as far west as Illinois.


Book accommodations before you go. It's good to know where you'll be spending the night, even if you keep everything else loose. Otherwise, you may find that hotel prices have skyrocketed and you may not be able to take advantage of sites such as Airbnb.


DJ your ride. Preload your phone with entertainment options. I like to stream music, comedy, NPR podcasts and audiobooks.


Keep powered up. Juice gadgets before you cruise. Remember your car charger, and keep your phone plugged in while driving.


Travel with an atlas. Yes, choose a reliable app for directions. (I'm addicted to Waze.) But GPS can be faulty and it's fun to take the road less traveled, so bring an old-fashioned paper backup.


Drive fresh. Delays are guaranteed, which translates to: don't overschedule. Avoid rush hour. Check the weather. Determine a maximum number of hours a day you'll be behind the wheel, switch drivers if possible, and pull over every couple of hours for breaks that include walks.


Discover regional fare. Get off the superhighway and eat local. Check review sites (I use Tripadvisor, Zomato and Yelp), but also consult real live people. I also pack groceries in a cooler so I can nibble wherever and whenever.


Be careful. Take five in populated areas that are well-lit, and don't leave bags or valuables in plain view. Give your itinerary to a relative or friend.


Enjoy life in the fast lane! Bumps in the road today make for funny stories tomorrow. Don't stress it. Just keep on truckin'.


Have a wonderful summer,

Debra Simon

Editor & Publisher


From Carolina Woman's july/august 2017 Behind the Pages

My Big Sis

To my parents, the children of immigrants, there was nothing more important than the written word. Reading was how you became somebody – an informed citizen, a knowledgeable person to whom other people listened. Reading was the key to the American dream.


It's no surprise that my sister Marilyn became an advertising copywriter, my sister Sandy a reading teacher and I a journalist. When we were kids, the three of us walked a half mile to the public library twice a week to bring home big bags of the stories we loved. Five years my senior, Marilyn handed me Hemingway when I was still in elementary school.


I'm a writer because of Marilyn, who did everything before me. Inspired by her race through school, I skipped eighth grade and the senior year of high school to begin college at the age of 15.


When I was 16, Marilyn graduated from NYU and got a plum job at Seventeen. In short order, the magazine published two articles I wrote about teenage life. The framed pieces, my first paid work as a journalist, are permanently displayed on my office wall.


Fast forward to 2016. I am delighted and so very proud to announce the publication of Marilyn Simon Rothstein's debut novel, "Lift and Separate."


The book is already earning phenomenal reviews, and a leap to the big screen is easy to imagine. Check out this rave from bestselling author Jennifer Belle:


"'Lift and Separate' is a laugh-out-loud, heartwarming story that begs to be a blockbuster starring Nicholson and Keaton and shares the vulnerability, wisdom and brilliance of Nora Ephron's 'Heartburn.'"


I'm already getting measured for my Oscar gown!


What's the storyline? Take a peek:


Marcy Hammer's life has been turned upside down. After decades of marriage, her husband (the head of a global bra empire) deserts her for a shapely 32DD lingerie model.


Marcy's done with Harvey the Home Wrecker. What she needs now is a party-size bag of potato chips, a new dress and the support of good friends.


Striking out on her own is difficult at first, but Marcy perseveres and even manages to find humor in heartbreak. She has no intention of falling apart even when she uncovers more bombshells.


Life may be full of setbacks, but by lifting herself up by her own lacy straps, Marcy just may be able to handle them all.


Make sure this sophisticated romp by my big sis lands atop your reading list. Order it on Amazon or ask for it at an independent bookstore in the Triangle. I guarantee you'll love it as much as I do.


Happy holidays,

Debra Simon

Editor & Publisher


From Carolina Woman's nov/dec 2016 Behind the Pages

We Have a Say

Her first vote was for President Franklin Delano Roosevelt, after the Great Depression. More recently, at the Democratic National Convention in Philadelphia, 102-year-old Geraldine (Jerry) Emmett excitedly announced that Arizona cast 51 votes for Hillary Clinton.


Emmett was born in 1914, six years before women even had the right to vote. That right was established only after suffragists fought for almost half a century for passage of the 19th Amendment to the Constitution.


The former public school teacher recalled her mother gathering her children as she cast her first vote long, long ago.


"We all walked out in the middle of the street and cheered...because my mother was going to get to have a say! That was something."


Emmett herself has now participated in a historic milestone: Clinton became the first female presidential nominee of a major political party.


As women, voting is especially close to our hearts. We didn't always get to participate in choosing our president or any public servant. By casting ballots today, we honor those who spared no effort to give their fellow women a place at the table.


I've developed awe for the American way of choosing our leaders after several stints as a poll worker who checks in voters on Election Day.


First, I was a New York City college student earning some extra cash. The experience turned out to be astonishing, inspiring. For 15 hours, Americans of every age, color, shape and dress stepped up to do their duty as citizens of a free country.


I held back tears throughout the day. When a stooped, elderly woman signed her name with a shaking hand. When a mom showed her little girl what it meant to vote. When an immigrant cast her ballot, proudly, for the first time.


Second, I served as an official at a rural polling place in the Triangle. Again, I experienced the miracle of democracy as people made their voices heard.


Farmers came by at the crack of dawn. Artisans biked over in the afternoon. Professionals rushed in after work. When disabled people drove up, an official walked out to their cars so they could vote.


This year, North Carolinians are electing a governor, a senator and several other officials as well as our president and vice president.


Please make sure you're registered to vote. Make sure your friends, family and neighbors are, too. Then, examine the issues and give careful thought to how you'll cast your ballot.


The future of our country is in your hands.


Make your vote count.

Debra Simon
Editor & Publisher

From Carolina Woman's sep/oct 2016 Behind the Pages

Live in the Triangle? So Do We!

My Carolina Woman colleagues and I spend our money here, raise our kids here, go to doctors here, adopt pets here, talk at coffeehouses here, wander through museums here, take classes here, curl up in rocking chairs here and walk hilly trails here.

This is the place we live, the place that means more to us than any other place in the world.

That’s because Carolina Woman has been owned and edited by Triangle women since I founded the magazine in 1993.

For every one of its 17 years, the magazine has focused on women who make their nest in the Triangle.

I was reminded of Carolina Woman’s commitment to the Triangle again last month, when I joined 25,000 others as we took a giant step closer to the finish line at the 14th annual Race for the Cure at Meredith College in Raleigh. I’m proud that Carolina Woman has been a premier sponsor of this fundraiser since the very first one, in 1997.

Komen NC Race for the Cure assists 20,000 people in our backyard by investing more than $2 million a year in breast cancer education, screening, treatment and research, including $1.3 million in community health grants.

Like our work with the local Komen affiliate, Carolina Woman partners with more than 100 groups in our neighborhoods and sponsors dozens of annual charity events.

Carolina Woman has 700 silent partners, too. They’re the owners and managers of locations where the magazine goes like hot cakes every month, including retailers, bookstores, libraries, colleges, gyms, restaurants and offices.

The team that produces Carolina Woman doesn’t sit on the sidelines. We eat, sleep and breathe the Triangle. Here’s the score on our home turf:
• 9 chambers of commerce, representing 8,000 businesses in Wake, Durham, Orange and Chatham counties, count Carolina Woman as a member.
• 225 talented students from Triangle colleges have enjoyed career-launching experiences in our internship programs.
• 100,000 Triangle women read Carolina Woman every month.
• Hundreds of thousands of Triangle women have entered our photo and writing contests, visited our website, participated in our events and stayed in touch with us through Facebook, Twitter and LinkedIn.

This success is especially sweet for me because I’m surrounded by artful, audacious colleagues who are just as dedicated as I am to the magazine we call yours and to the place we call home.

Debra Simon
Editor & Publisher

From Carolina Woman's July 2010 Behind the Pages

Bye-bye Betsy

“I Survived Cash for Clunkers.”

That’s the bumper sticker I would have created for my 1993 Nissan Quest minivan if the federal program that rewarded owners who swapped senior gas guzzlers for shiny new vehicles ended before I could participate.

Between personal snafus and government holdups last month, it seemed as if Betsy was going to keep on chugging rather than accept a graceful retirement in her twilight years. Yes, I knew the jalopies weren’t exactly put out to pasture, but I liked to think of my van as venerable.

For all of her 354,776 miles, Betsy was more than just a set of wheels. She joined the family when I launched Carolina Woman, and she toiled 24/7, just like me. In the early years, my husband and I delivered every single copy of the magazine from that vehicle. Her removable second row served as the office couch. At outdoor community events, I’d drive her to our booth and unload, then hang a Carolina Woman banner from the roof and make her part of the act.

Becoming obsessed over which of the 35 Toyota dealerships within three hours of the Triangle would have the honor of replacing Betsy, I searched for one that had the exact model I wanted at a rock-bottom price. The winner: Massey Toyota in Kinston.

Prob. No. 1: Sometime over the 16 years I had lost the title, and North Carolina law dictates a two-week waiting period for a duplicate. So I waited.

Prob. No. 2: Motorists had gone on a buying frenzy, and Cash for Clunkers was running out of Uncle Sam’s greenbacks after just a week. The project was stalled while Congress decided whether to oil it with a couple billion. So I waited.

The day Sonia Sotomayor was confirmed as the U.S. Supreme Court’s first Hispanic and third female justice, the Senate also funded the “clunkers” extension. For just a moment, I didn’t know which news was bigger.

On what turned out to be the final weekend of the month-long program, I received a copy of my title. Betsy and I hit the road for our last, glorious ride — a two-hour journey to Kinston.

The old girl’s air conditioner and radio were inoperable, her ripped seats were patched with duct tape, and rust had started taking over her body. She coughed and wheezed. Yet she cruised into the dealership like a champ and, it seemed to me, in the final turn held her hood high.

Bye-Bye Betsy

Debra Simon
Editor & Publisher

From Carolina Woman's September 2009 Behind the Pages


Pleasure to Meet You

In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!

Where to start? I chuckled over Snoopy's "It was a cold and rainy night." I conjured up Ted, the anchorman on the "Mary Tyler Moore Show," intoning, "It all started in a 40‑watt radio station..."

But that's sort of how it happened. So here goes: It all started in a newspaper office at Queens College of the City University of New York.

As a lonely 15‑year old freshman, I didn't know a soul on the campus of 30,000. One day, I walked into the college newspaper office. In a figurative sense, I never walked out. 

When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York

A few years later, I moved to Connecticut as an editor of The Hartford Courant, the largest newspaper between New York and Boston. Then I accepted a position as assistant business editor of The Miami Herald, where we produced a weekly magazine called "Business Monday."

In those years, my favorite motto was "Never Postpone Your Life for a Man," a saying I had spotted in ‑ of all places ‑ Glamour magazine. Then I met my husband, a native of the Triangle, and life took a detour.

The News & Observer offered me a job, but I turned it down for two reasons.

First, my other motto, "Question Authority," had always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")

Second, the members of my family have always been an entrepreneurial lot – going back to Grandpa Simon's horse‑and‑wagon moving company early this century. Now, I decided, was my turn.

Selling ads by day, writing articles by night, I launched Lean Times, the monthly health and fitness newspaper in the Triangle. After five years, I sold the publication and turned the proceeds into a lifelong dream – a 1-1/2-year backpacking trip around the world for my husband and myself.

We were sleeping under a mosquito net in the South Pacific island of Tonga when the idea for Carolina Woman hit me.

A few months later, I was back in the Triangle – selling ads by day and writing articles by night.

Pleasure to Meet you

Debra Simon
Editor & Publisher

From Carolina Woman's November 1995 Behind the Pages



Q: How can I advertise in Carolina Woman?
A: Check out the media kit here; call our office at 919-960-5050 and ask to speak to the advertising director; or request more info by e-mailing ads@carolinawoman.com.

Q: Where can I pick up the magazine?
A: We're all over the Triangle! Click on Grab a Copy for more information or e-mail circulation@carolinawoman.com

Q: How can my business become a distribution location?
A: We're happy to deliver to your business. Please e-mail circulation@carolinawoman.com for more information.

Q: How often is Carolina Woman magazine published?
A: Bi-monthly.

Q: Are you affiliated with any other publications?
A: No. Carolina Woman is independently, locally owned.

Q: Do you accept freelance articles? Whom do I contact about an article idea?
A: Generally, we do not accept unsolicited articles or hire freelance writers. Our editorial calendar is set at least a year in advance. However, you can e-mail article ideas to articles@carolinawoman.com. Please be aware that we receive hundreds of ideas every year.

Q: Does Carolina Woman offer an internship program?
A: Yes. We offer two unpaid internships: journalism and advertising/marketing. Click here for more information, and e-mail your resume and cover letter to projects@carolinawoman.com.

Q: How long has Carolina Woman been around?
A: Since 1993.

Q: Who is the cover model? How can I become a model? Do you hold your own photo shoots?
A: We can't provide information about the model. We do not hold photo shoots.

Q: How can I find a specific product or service provider I saw in an article?
A: E-mail your question to articles@carolinawoman.com. Please provide the issue month and the headline of the article.

Job Opportunities

Account Executive - Carolina Woman seeks a high-energy sales professional with 3 years' print and web experience in the Triangle. Commission-based. Email resume to projects@carolinawoman.com.

Internship Opportunities


Internships are available at Carolina Woman, the magazine for women in the Triangle.


Unpaid internships in the spring, summer and fall are available to students at accredited colleges and universities. Due to the number of applications received for each position, the program is very competitive.


Carolina Woman, a lifestyle publication with 100,000 readers, has been publishing since 1993. It has a fun office environment and dedicated staff members who enjoy working with interns. The Editor and Publisher, Debra Simon, is a veteran reporter and editor whose work has appeared in many recognized media outlets, including The Miami Herald, Seventeen magazine, Thomson Reuters and The Wall Street Journal.


Organized and outgoing multi-taskers who enjoy learning in a fast-paced environment thrive at Carolina Woman. Past interns have gone on to the staffs of leading media companies, such as Oprah, Vogue and iVillage - to name just a few!



Journalism/Editorial Intern

What's the secret to breaking into journalism? Publish, publish and publish some more! Carolina Woman's interns write feature stories for our 100,000+ readers in the Triangle. The articles cover a range of diverse, compelling subjects - everything from fashion to finance - there's something exciting for everyone. You'll also have the chance to act as a liaison with the many events we sponsor, drafting agreements and fielding questions.


Duties Include:
- Writing and editing articles for publication in the print magazine
- Maintaining and increasing Internet presence on Facebook, Twitter, LinkedIn and our website
- Connecting with coordinators of local events for media sponsorship
- Working with individuals, businesses and organizations in the Triangle for media coverage
- Taking charge of organizing information in Excel, email and print



Advertising/Marketing Intern

Our Director of Advertising will personally teach you sales tactics as well as how media space is bought and sold. Work closely with Carolina Woman's prestigious clientele, handling customer service with finesse and professionalism.


Duties include:
- Researching potential new clients
- Maintaining client database
- Enhancing and improving magazine circulation
- Assisting in advertising sales
- Working with the Advertising Director to determine magazine layout



If interested in applying for one of these positions, email cover letter and resume to
projects@carolinawoman.com. We look forward to hearing from you!



General Information info@carolinawoman.com
Advertising ads@carolinawoman.com
Editorial articles@carolinawoman.com
Circulation circulation@carolinawoman.com
Internships projects@carolinawoman.com
Contests contests@carolinawoman.com

Phone: 919-960-5050

P.O. Box 8
Carrboro, N.C. 27510