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Downloadable 2021 Media Kit
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2021 Media Kit


Capture the vigorous buying power of upscale women in the Triangle

 

Original
Every article is written by our team of Triangle women

 

Social
Talk of the town on social media, including Facebook, Twitter, Pinterest, Instagram and LinkedIn

 

Established
Longest-running women's magazine in the Carolinas

 

Colorful
Striking design on every page

 

Timely
Up-to-the-minute on social media and carolinawoman.com

 

Reliable
Trusted source on fashion, beauty, home, cuisine, money, career, health and more must-know topics

 

Local
Owned and edited by Triangle women since 1993

 

Loved
Captivating readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Wake Forest, and Research Triangle Park




Our readers are sAVVY, educated, and influential

 

Influential
90% make all the important purchasing decisions for their households

Educated
97% attended college

Successful
86% are professionals

Dynamic
81% are ages 25 to 54

Loyal
75% frequently purchase products and services from ads seen on Carolina Woman

Cultured
79% bought events tickets in the past year

Self-reliant
72% are homeowners

Affluent
70% have a household income over $90,000 and 43% over $120,000

Radiant
80% invest in services that improve their image


Advertisers rave


“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny Garrett McLaurin, Owner, JG McLaurin, Goldsmith

 


“I've been advertising in Carolina Woman for decades. I'm still advertising because it is the very best way to reach women in the Triangle. I get a tremendous response every time I place an ad.”
— Jackie Moore, Owner, Jackie Moore Salons

 


“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, Attorney, Stanback Law Firm

 


“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head.”
— Catherine Mills, Owner, New Horizons

 

 



Expertise

 

Our founder and editor has a WORLD of experience and a LOCAL perspective

 

In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!

 

I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.

 

A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.

 

In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.

 

The News & Observer offered me a job. But I turned it down for two reasons.

 

First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")

 

Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.

Debra Simon, Editor & Publisher

 

 




Calendar

 

FRESH, FABULOUS topics blend with interactive content on vibrant pages

 

 

JANUARY
TOPIC: A FRESH START


FEBRUARY
TOPIC: ROMANCE


MARCH
TOPIC: SRING FASHION

APRIL
TOPIC: FOOD
Carolina Love Gala


MAY
TOPIC: WRITING CONTEST
Artsplosure
Race for the Cure
Walk for the Animals

 

JUNE
TOPIC: TRAVEL
American Dance Festival

 

JULY
TOPIC: SUMMER SIZZLE
American Dance Festival

AUGUST
TOPIC: PETS

SEPTEMBER
TOPIC: FALL FASHION
Centerfest

OCTOBER
TOPIC: GETAWAYS
A Tasteful Affair
Le Tour de Femme
Walk for Hope


NOVEMBER
TOPIC: PHOTO CONTEST
Tails at Twilight

DECEMBER
TOPIC: HOLIDAY
First Night Raleigh
Jingle Bell Run/Walk


Carolina Woman-sponsored events

 

 

Purchasing Power

 

Our readers enjoy HIGH disposable INCOMES
An independent auditor used the most thorough methodology to know how many readers plan to purchase the following products and services during the next year


21,000 antiques / auctions
47,000 art & craft supplies
52,000 athletic & sports equipment
11,000 attorney
54,000 automobile accessories
65,000 children's apparel
18,000 chiropractor
50,000 cleaning service
81,000 dining & entertainment
64,000 pharmacist / prescription service
59,000
education / classes
89,000 financial planner / tax adviser
60,000 florist / gift shops
66,000 furniture / home furnishings




53,000 health club / exercise class
17,000 home computers
27,000 home heating / air conditioning
51,000 home improvements / supplies
19,000 jewelry
77,000 lawn & garden
19,000 carpet / flooring
41,000 childcare
51,000 lawn care service
70,000 men's apparel
33,000 television / electronics
49,000 vacation / travel
20,000 veterinarian
10,000 weight loss
99,000 women's apparel

Reach

 

Our COMMUNITY partners in supporting WOMEN of the TRIANGLE


Activate Good
American Business Women's Association
American Legion Auxiliary
Alliance of AIDS Services-Carolina
American Association of University Women
American Cancer Society
American Heart Association
Alopecia Community of the Triangle
American Dance Festival
Animal Protection Society of Durham

Artsplosure
Assistance League of Raleigh
Autism Society of North Carolina
Business & Professional Women's Clubs of N.C.
Carolina Harmony Chorus
Carolina Women's Center
Cary Newcomers Club
Chapel Hill/Carrboro Mothers Club
Chapel Hill Service League
Child Care Services Association
Chix in Business
Cornucopia House
Corniucopia House Cancer Center
Dress for Success Triangle N.C.
Duke Breast Cancer Support Group
Duke University Women's Center
Durham Crisis Response Center
Durham Mothers Club
EncorePlus Program, YWCA of Wake County
Executive Women's Golf Association
Family Violence & Rape Crisis Services
Family Violence Prevention Center
General Federation of Women's Clubs
Grab My Wheel
Healthcare Businesswomen's Association
Holistic Moms Network
Inter-Faith Council for Social Service
Interact
International Women's Conversation Group
Junior League of Durham & Orange Counties
Junior League of Raleigh
Junior Woman's Club
Komen NC Triangle to the Coast
Leukemia & Lymphoma Society
League of Women Voters




March of Dimes
Models for Charity
Moms Club Mothers Against Drunk Driving
MS Society
National Association of Women in Construction
National Organization for Women
N.C. Roadrunners
NCSU Women's Center
N.C. Association of Women Attorneys
N.C. Center for Women in Public Service
N.C. Coalition Against Domestic Violence
N.C. Coalition Against Sexual Assault
N.C. Council for Women
N.C. Nurses Association
N.C. Victim Assistance Network
Nursing Mothers of Raleigh
Orange County Rape Crisis Center
Ovarian Awareness Walk
Planned Parenthood
Pretty in Pink Foundation
Raleigh Professional Women's Forum
Ronald McDonald House
Soroptimist International of Raleigh
SPCA
S.W.O.O.P. - Strong Women Organizing Outrageous Projects
Summit House
Susan G. Komen for the Cure N.C. Triangle
Tammy Lynn Center
Teer House
University Woman's Club
UNIFEM
Women Business Owners Network
Women's Giving Network
Wakefield Women's Club
Women Against MS
Woman's Club, The
Women President's Organization
Women Veterans Support Services
Women's Business Center
Women's Center of Chapel Hill
Women's Center of Wake County
Women's International League
Women's Power Networking
Women's Voices Chorus

Website Ad Sizes

 

Your EYE-CATCHING AD on carolinawoman.com
is a POWERFUL LINK to Triangle women

 

 

The web ad sizes are:

 

web ad sizes

 

 

Unit Location Dimensions (in pixels)
Feature Box Home page 910 x 295
Exclusive Box Home page 295 x 150
Extra Large Box Interior pages, right side 300 x 300
Large Box Interior pages, right side 300 x 200
Medium Box Interior pages, right side 300 x 150
Logo Box Interior pages, right side 140 x 75


Featured box and exclusive boxes run on home page. Placement of other ads is randomly generated.
E-mail your ad (in .gif or .jpg format) to ads@carolinawoman.com with target URL.