Advertise

For more information or for rates, call 919.942.2220 or e-mail ads@carolinawoman.com

 

Printables
(PDF opens in new window. PC users right click, Mac users Option-click to download file)


2014 Media Kit (3 MB PDF)


Digital Submission Guidelines


 

  • CW
  • Demographics
  • Reputation
  • Expertise
  • Calendar
  • Circulation
  • Purchasing Power
  • Reach
  • Advertorial Sections
  • Ad Sizes
  • Website
  • Wellness Focus

2014 Media Kit


Capture the vigorous buying power of upscale women in the Triangle

 

Original
100% exclusive, locally written content

 

Local
Owned and edited by Triangle women for 21 years

 

Social
Talk of the town on social media sites, including Facebook, Twitter and LinkedIn

 

Established
Oldest and largest women's monthly in the Carolinas

 

Colorful
Striking 4-color design on every page


Timely
Up-to-the-minute at www.carolinawoman.com

 

Reliable
Trusted source on fashion, beauty, home, cuisine, money, career, health and more must-know topics

 

Loved
100,000 readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Research Triangle Park and Wake Forest




Our readers are sAVVY


Successful
86% are professionals

Educated
97% attended college

Influential
90% make all the important purchasing decisions for their households

Dynamic
81% are ages 29 to 54

Loyal
75% frequently purchase products and services from ads seen in Carolina Woman

Cultured
79% bought events tickets in the past year

 

Self-reliant
72% are homeowners

 

Affluent
70% have a household income over $75,000 and 43% over $100,000

 

Radiant
80% invest in services that improve their image



Advertisers rave


“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny McLaurin, Custom-Designed Jewelry, Owner

 

“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head.”
— Catherine Mills, Owner, New Horizons


“I took my first Carolina Woman ad in May 1993. I’m still taking them because I get an overwhelming response. There is no better way to reach women in this area.”
— James Kennedy, Owner, Kennedy Antiques


“No other publication has brought in as many quality patients as Carolina Woman has. We’ve had amazing results.”
— Cynthia M. Gregg, MD, FACS, Facial Plastic Surgeon


“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, attorney, Seagroves & Stanback


“Carolina Woman has such a great appeal to women in the Triangle. I get calls from new clients as soon as each issue hits the stands!”
— Paula Fullerton, Owner, Sew Fine II Custom Draperies and Interior Design

 

 



Expertise

 

Our founder and editor owns a world of experience and a local perspective

 

Pleasure to Meet You

 

In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!

 

I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.

 

A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.

 

In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.

 

The News & Observer offered me a job. But I turned it down for two reasons.

 

First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")

 

Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.

Debra Simon, Editor & Publisher

 

 




Calendar

 

Twelve months of fabulous

Fresh topics blend with interactive content on vibrant pages each month

 

 

JANUARY
Food
Writing Contest advertised

First Night Raleigh

FEBRUARY

Romance!
Women in Business Section
Writing Contest advertised

NC Roadrunners' Run for the Roses

MARCH
Spring Fashion
Ready to Wear Section

Tammy Lynn Center's A Toast to the Triangle
Women's Center Art Show


APRIL
Go Green!

Writing Contest winners

Ronald McDonald House Gala
SPCA K9-3K Dog Walk
Walk MS: Triangle

MAY
Neighborhoods

APS of Durham's Walk for the Animals
Artsplosure


JUNE
Getaways
Healthcare Resources Guide

American Dance Festival

Komen NC Triangle to the Coast's Race for the Cure

 

 





 

JULY
Back to School
Photo Contest advertised

American Dance Festival

AUGUST
Arts
Photo Contest advertised

Animal Protection Society of Durham's Dog Wash

SEPTEMBER
Fall Fashion
Ready to Wear Section

Bike MS
Gail Parkins Ovarian Cancer Walk/Run


OCTOBER
Remodel
Photo Contest winners

Foundation of Hope's Walk for Hope
Grab My Wheel's le Tour de Femme
Leukemia & Lymphoma Society's Light the Night


NOVEMBER
Pets
Activate Good's Couture for a Cause
Animal Protection Society of Durham's Tails at Twilight
March of Dimes' Triangle Signature Chefs Auction
Women Against MS Luncheon


DECEMBER
Holiday
Holiday Gifts & Good Wishes Guide
Orange County Rape Crisis Center Holiday Auction



Events in italics = Magazines are distributed at these Carolina Woman-sponsored events

 

 

 

 

Circulation

 

40,000 copies are distributed every month everywhere in the Triangle

 

Shared among friends, with 2.5 readers per copy, resulting in 100,000 avid readers each month

 

Well-stocked at places women frequent — restaurants, shops, medical offices, libraries, gyms, universities and more

 

Delivered by private carrier to 900 high-traffic locations all over the Triangle

 

Tucked inside our signature-blue newspaper boxes and racks

 

Given out at 25 celebrated events annually

 

Kept by 50% of readers for a month or more





Purchasing Power

 

Our readers enjoy high disposable incomes
An independent auditor uses the most thorough methodology to know how many readers plan to purchase the following products and services during the next 12 months

 


21,000 antiques / auctions
47,000 art & craft supplies
52,000 athletic & sports equipment
11,000 attorney
54,000 automobile accessories
19,000 carpet / flooring
41,000 childcare
65,000 children's apparel
18,000 chiropractor
50,000 cleaning service
81,000 dining & entertainment
59,000 education / classes
89,000 financial planner / tax adviser
60,000 florist / gift shops
66,000 furniture / home furnishings




53,000 health club / exercise class
17,000 home computers
27,000 home heating / air conditioning
51,000 home improvements / supplies
19,000 jewelry
77,000 lawn & garden
51,000 lawn care service
70,000 men's apparel
64,000 pharmacist / prescription service
33,000 television / electronics
49,000 vacation / travel
20,000 veterinarian
10,000 weight loss
99,000 women's apparel

Reach

 

Our community partners in supporting women of the Triangle

 


Activate Good
American Business Women's Association
American Legion Auxiliary
Alliance of AIDS Services-Carolina
American Association of University Women
American Cancer Society
American Heart Association
Alopecia Community of the Triangle
American Dance Festival
Animal Protection Society of Durham

Artsplosure
Assistance League of Raleigh
Autism Society of North Carolina
Business & Professional Women's Clubs of N.C.
Carolina Harmony Chorus
Carolina Women's Center
Cary Newcomers Club
Chapel Hill/Carrboro Mothers Club
Chapel Hill Service League
Child Care Services Association
Chix in Business
Cornucopia House
Corniucopia House Cancer Center
Dress for Success Triangle N.C.
Duke Breast Cancer Support Group
Duke University Women's Center
Durham Crisis Response Center
Durham Mothers Club
Durham Rescue Mission
EncorePlus Program, YWCA of Wake County
Executive Women's Golf Association
Family Violience & Rape Crisis Services
Family Violence Prevention Center
Foundation of Hope
General Federation of Women's Clubs
Grab My Wheel
Healthcare Businesswomen's Association
Holistic Moms Network
Inter-Faith Council for Social Service
Interact
International Women's Conversation Group
Junior League of Durham & Orange Counties
Junior League of Raleigh
Junior Woman's Club
Komen NC Triangle to the Coast
Leukemia & Lymphoma Society
League of Women Voters
March of Dimes
Models for Charity
Moms Club




Mothers Against Drunk Driving
MS Society
National Association of Women in Construction
National Organizaiton for Women
NCSU Women's Center
N.C. Association of Women Attorneys
N.C. Center for Women in Public Service
N.C. Coalition Against Domestic Violence
N.C. Coalition Against Sexual Assault
N.C. Council for Women
N.C. Nurses Association
N.C. Victim Assistance Network
Nursing Mothers of Raleigh
Orange County Rape Crisis Center
Ovarian Awarenes Walk
Planned Parenthood
Pretty in Pink Foundation
Raleigh Professional Women's Forum
Ronald McDonald House
Soroptimist International of Raleigh
SPCA
S.W.O.O.P. - Strong Women Organizing Outrageous Projects
Summit House
Susan G. Komen for the Cure N.C. Triangle
Tammy Lynn Center
Teer House
University Woman's Club
UNIFEM
Women Business Owners Network
Women's Giving Network
Wakefield Women's Club
Women Against MS
Woman's Club, The
Women President's Organization
Women Veterans Support Services
Women's Business Center
Women's Center of Chapel Hill
Women's Center of Wake County
Women's International League
Women's Power Networking
Women's Voices Chorus
YWCA

Advertorial Sections

 

 

Advertisers get added value
Earn free space to write about your company

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ad Sizes

 

Camera-ready Requirements
All ads must be submitted through e-mail in PDF format Acrobat version 4.0 or higher.

Before converting to PDF format make sure:
• ALL IMAGES are 300 DPI
• Color images are CMYK or Grayscale, NO SPOT COLOR
• All fonts are embedded, subset below 100%

 

PDF pre-press requirements:
No built black (All black MUST be 0% C, 0% M, 0% Y, 100% K)
No RGB color and no Spot color
• Minimum size for knockout or color type is 14 pt. (San-serif fonts register better than serif.)
• No 4-color logos or images under 1-inch wide
• Minimum 1 pt. border
• Color borders must be more than 4 pt.
• No crop or registration marks

 

Camera-ready ads must be designed in the latest graphics software, such as InDesign, Illustrator or Photoshop.

 

Ads designed in Microsoft Word, Works, Publisher, Word Perfect, PowerPoint or PageMaker are not acceptable.

 

 

 

Website

 

Your eye-catching ad on carolinawoman.com is a powerful link to Triangle women

 

website screenshot

 

 

The web ad sizes are:

 

web ad sizes

 

 

Unit Location Dimensions (in pixels)
Tower Home page, right side 120 x 700
Extra Large Box Interior pages, right side 300 x 300
Large Box Interior pages, right side 300 x 200
Medium Box Interior pages, right side 300 x 150
Banner All pages, above masthead 460 x 60

 

Must advertise concurrently in magazine.
Placement of banner and box ads is randomly generated per page load.
E-mail your ad (in .gif or .jpg format) to ads@carolinawoman.com with target URL.

 

 

 

Wellness Focus

 

Featured health articles

 


JANUARY

Fitness Resolutions


FEBRUARY
Heart Health


MARCH
Bright Eyes


APRIL
Avoiding Skin Cancer


MAY
Healthy Hair & Nails


JUNE
Summer Allergies

 

 


JULY
The Benefits of Pampering


AUGUST
Dangers of Old Makeup


SEPTEMBER
Mature Mom's Fertility


OCTOBER
Genetic Testing for Cancer


NOVEMBER
Keeping Off Holiday Pounds


DECEMBER
'Tis the Season for Wellness

 

READER SURVEY RESULTS

  • Body section is the most popular
  • Healthcare Resource Guide used by 75% of readers
  • Healthcare ads most interesting