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2014 Media Kit (3 MB PDF)
- Purchasing Power
- Advertorial Sections
- Ad Sizes
- Wellness Focus
2014 Media Kit
Capture the vigorous buying power of upscale women in the Triangle
100% exclusive, locally written content
Owned and edited by Triangle women for 21 years
Talk of the town on social media sites, including Facebook, Twitter and LinkedIn
Oldest and largest women's monthly in the Carolinas
Striking 4-color design on every page
Up-to-the-minute at www.carolinawoman.com
Trusted source on fashion, beauty, home, cuisine, money, career, health and more must-know topics
100,000 readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Research Triangle Park and Wake Forest
Our readers are sAVVY
86% are professionals
97% attended college
90% make all the important purchasing decisions for their households
81% are ages 29 to 54
75% frequently purchase products and services from ads seen in Carolina Woman
79% bought events tickets in the past year
72% are homeowners
70% have a household income over $75,000 and 43% over $100,000
80% invest in services that improve their image
“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny McLaurin, Custom-Designed Jewelry, Owner
“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head.”
— Catherine Mills, Owner, New Horizons
“I took my first Carolina Woman ad in May 1993. I’m still taking them because I get an overwhelming response. There is no better way to reach women in this area.”
— James Kennedy, Owner, Kennedy Antiques
“No other publication has brought in as many quality patients as Carolina Woman has. We’ve had amazing results.”
— Cynthia M. Gregg, MD, FACS, Facial Plastic Surgeon
“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, attorney, Seagroves & Stanback
“Carolina Woman has such a great appeal to women in the Triangle. I get calls from new clients as soon as each issue hits the stands!”
— Paula Fullerton, Owner, Sew Fine II Custom Draperies and Interior Design
Our founder and editor owns a world of experience and a local perspective
Pleasure to Meet You
In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!
I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.
A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.
In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.
The News & Observer offered me a job. But I turned it down for two reasons.
First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")
Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.
Debra Simon, Editor & Publisher
Twelve months of fabulous
Fresh topics blend with interactive content on vibrant pages each month
First Night Raleigh
NC Roadrunners' Run for the Roses
Writing Contest winners
Ronald McDonald House Gala
Animal Protection Society of Durham's
Walk for the Animals
American Dance Festival
Komen NC Triangle to the Coast's Race for the Cure
American Dance Festival
40,000 copies are distributed every month everywhere in the Triangle
Shared among friends, with 2.5 readers per copy, resulting in 100,000 avid readers each month
Well-stocked at places women frequent — restaurants, shops, medical offices, libraries, gyms, universities and more
Delivered by private carrier to 900 high-traffic locations all over the Triangle
Tucked inside our signature-blue newspaper boxes and racks
Given out at 25 celebrated events annually
Kept by 50% of readers for a month or more
Our readers enjoy high disposable incomes
An independent auditor uses the most thorough methodology to know how many readers plan to purchase the following products and services during the next 12 months
Our community partners in supporting women of the Triangle
Advertisers get added value
Earn free space to write about your company
All ads must be submitted through e-mail in PDF format Acrobat version 4.0 or higher.
Before converting to PDF format make sure:
• ALL IMAGES are 300 DPI
• Color images are CMYK or Grayscale, NO SPOT COLOR
• All fonts are embedded, subset below 100%
PDF pre-press requirements:
• No built black (All black MUST be 0% C, 0% M, 0% Y, 100% K)
• No RGB color and no Spot color
• Minimum size for knockout or color type is 14 pt. (San-serif fonts register better than serif.)
• No 4-color logos or images under 1-inch wide
• Minimum 1 pt. border
• Color borders must be more than 4 pt.
• No crop or registration marks
Camera-ready ads must be designed in the latest graphics software, such as InDesign, Illustrator or Photoshop.
Ads designed in Microsoft Word, Works, Publisher, Word Perfect, PowerPoint or PageMaker are not acceptable.
Your eye-catching ad on carolinawoman.com is a powerful link to Triangle women
The web ad sizes are:
|Unit||Location||Dimensions (in pixels)|
|Tower||Home page, right side||120 x 700|
|Extra Large Box||Interior pages, right side||300 x 300|
|Large Box||Interior pages, right side||300 x 200|
|Medium Box||Interior pages, right side||300 x 150|
|Banner||All pages, above masthead||460 x 60|
Must advertise concurrently in magazine.
Placement of banner and box ads is randomly generated per page load.
E-mail your ad (in .gif or .jpg format) to firstname.lastname@example.org with target URL.
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READER SURVEY RESULTS
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